By SHANNON KELLY
Not KwikChex's rating system
Back in September of 2011, KwikChex, an organization providing “reputation” services to businesses in the UK, took on TripAdvisor’s “reviews you can trust” slogan and won. Now KwikChex is launching its own rating system that ranks travel-review sites on a one- to five-star system, according to how reputable the reviews on the site are. (more…)
By SHANNON KELLY
Reviews of Montreal's Au Pied de Cochon on Gogobot (Screenshot: Gogobot.com)
The recent bruhaha in the UK over TripAdvisor’s not-so-trustworthy “reviews you can trust” has brought the issue of whether user reviews can be trusted front and centre. But it seems that travellers rely on them anyway, according to research from eDigital Research, a research firm specializing in online businesses.
Hilton is planning to add customer reviews to its website by the end of 2012 (Photo: Hilton Vancouver Airport)
Back in October, Starwood Hotels started including guest reviews on its website and since then, Marriott has done the same. Now it seems that Hilton, Radisson and the world’s largest hotel group, InterContinental, will also feature guest reviews on their sites. (more…)
Guests can now review W hotels and other Starwood properties online (Photo by hkpuipui99)
In a first for a hotel company of its size, Starwood Hotels—whose brands include Sheraton, Westin, Le Meridien and W Hotels—launched a guest review function on its websites last week that allows guests to post comments, both good and bad, about their stay. Reviews are publicly visible on each hotel’s website and can also be shared on Twitter and Facebook. (more…)