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Womenswear Boutique Primaala Adds Curve Appeal to Dundas West

Primaala-Toronto

It’s not always easy (or affordable) to be fashionable, and keeping up with the Kardashians gets even more difficult when you consider that shirts, skirts and dresses are predominantly produced for smaller frames. Enter Primaala, a new womenswear boutique with designer apparel in sizes 12 to 24. Making women feel fabulous, no matter their size, is owner Rachel Holt’s mandate. Thus, she stocks her bright and airy boutique with labels like Lundström, James Jeans, Eileen Fisher and the hard-to-find Danish line Carmakoma. Shoppers can also accessorize with jewellery from Regalia and handbags by Opelle, and then top off their beauty regime with Lovefresh body-care products. Tuesday to Sunday.  —Linda Luong

• Primaala, 803 Dundas St. W., 416-360-1479; primaala.com
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