In an industry whose unspoken mantra is “thinner is better,” Toni Plus is a successful standout. The plus-size label, which this month marks its 20th anniversary, embraces curves and style for women in sizes 14 to 22. Like many memorable concepts, the branchild of founder Toni Tiraborelli began with a simple wish: to provide quality, on-trend wardrobe options for full-figured women. The first store opened in 1992 at Bayview Village Shopping Centre—the mall’s then-owner, Ori Fidani, was Tiraborelli’s biggest champion—followed by five more boutiques and, most recently, a shop-in-shop at The Bay’s Queen Street location. Bright shades prevail for this spring’s collection, whether in colour blocking for a graphic look or punches of coral and mango for a bold burst of hue; or go wild with tribal prints, garden or paisley.