Bodé Spa offers targeted treatments for men
Though many of the city’s spas offer targeted treatments for men, Bodé Spa is a full males-only retreat. After dominating the market in Ottawa for nearly a decade, co-founders Daniel Francoeur and Inirida Zerpa have opened a new location in Yorkville that taps into the rapidly growing gentlemen’s grooming market. The therapies here are similar to other spas; what’s different is the semantics. Simple offerings are renamed to be more appealing to the Y chromosome—having your back or chest “manscaped” is more masculine than saying you’re getting waxed, while getting the “Hand Shake” and “Foot Fix” is better than booking a mani-pedi. Additional maintenance and pampering options include massages, haircuts, hot towel shaves, and facials—cheekily called “Beard Burn” and “The Liquid Plumber.” —Linda Luong
>> Bodé Spa, 91 Scollard St., 416-968-0808; bodespa.com>> Map and reviews
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