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424 Fifth: Luxe Label, Budget Price

By SHERI RADFORD

Gorgeous and affordable dress from designer 424 Fifth, found at The Bay

Gorgeous and affordable dress from designer 424 Fifth, found at The Bay

Named after Lord & Taylor’s iconic Manhattan address, 424 Fifth launched to much fanfare in the spring. The surprisingly affordable private label, available at The Bay, includes dresses (pictured), skirts, tops, sweaters, pants, outerwear and accessories. Marie Holman-Rao, the label’s chief creative officer, visited Vancouver recently to talk about the summer collection. “Easy to wear” is how she describes it. “Everything that we do, we try to be multipurpose and versatile,” she says. Her favourite design detail is one that customers have been raving about: “We have pockets in everything that we make: every dress, every skirt, every pant. Everybody likes pockets.”

If the comfort, affordability and ubiquitous pockets make you think the brand is lacking in style, think again. According to Holman-Rao, inspiration for the on-trend line comes from all around: “We look at fashion shows. We look at what’s happening on the street. We look at social media and fashion bloggers. Fashion is everywhere.” After vowing that the line will always include wardrobe staples alongside fashion treats that “you didn’t know you needed until you saw them,” she sums it up succinctly: “In a sea of sameness, 424 Fifth stands out, because it’s fashionable and well-priced.”

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