Photo by Travelocity

A few days ago we brought your attention to a recent poll suggesting Canadians don’t give much thought to green travel. But everything-under-the-sun travel purveyor Travelocity, for one, is betting that green initiatives are the wave of the future. One of the online company’s more impressive projects has been to create an eco-friendly hotel directory, based on criteria developed with the help of the Rainforest Alliance, EarthCheck, and the Global Sustainable Tourism Council, among others.

For a colourful profile of today’s eco-conscious traveller (travellers using Travelocity, at least), Alison Presley, Manager of the company’s Travel for Good program, on Wednesday posted the infographic “Green Travelers by the Numbers” on the company’s Window Seat blog. The stats don’t divulge any major shockers (79% of green travellers recycle, for instance), but they do reveal areas where eco-travel has plenty of room for growth, most notably among families and men. And it’s also just a fun graphic to peruse, so enjoy!