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Transportation Agency Wants Your Input in Airline Advertising Regulations

By SHANNON KELLY

Air Canada search results for Montreal–Halifax flight (Photo: screenshot http://aircanada.com)

The Canadian Transportation Agency (CTA) is asking the public for input on how airline prices should be advertised as part of new transparency legislation.

The new regulations will require Canadian airlines to include all fees and taxes in their advertised prices. Similar regulations are already in effect in the European Union and the United States. Canada’s regulations will likely be finalized by the end of 2012, though WestJet, Porter and Air Canada have begun advertising “all-in” fares voluntarily. (The official regulation may change how they advertise these fares, however.)

You can go to the Canadian Transportation Agency Web site and add an idea, comment on other people’s ideas or give them a thumbs-up or thumbs-down and share comments and ideas via e-mail, Facebook or Twitter.

To get you started, the CTA has outlined areas to be addressed by the regulation, including establishing what is considered advertising, which costs should be included in the advertised price and how the advertised prices should look.

Contribute to the discussion before the Sunday, February 26, 2012 deadline.

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