In July the Canadian Tourism Commission (CTC) launched its Signature Experiences Collection, highlighting 48 “authentic” and singular Canadian experiences, from cruising the Inside Passage in BC to seeing the northern lights by dogsled in the Northwest Territories.
This week the CTC announced 67 new tourism experiences in the collection, which include:
- Tipi camping with the Blackfoot First Nation in Blackfoot Crossing Historical Park – Alberta
- Hermetic Code Tour of the Manitoba Legislature – Manitoba
- Exploring Canada’s flavours at Le Cordon Bleu Ottawa (presumably by taking a Cordon Bleu short course) – Ontario
- Charlevoix coastal exploration by train – Quebec
- Life in 19th-century New Brunswick at King’s Landing Historical Settlement – New Brunswick
- Snorkelling with whales on an Ocean Quest Whale Close Encounter Tour – Newfoundland
- Great Estates of the Okanagan winery tour experience – British Columbia
Among other criteria, Tourism operations included in the program must be “immersive, hands-on and unique” and offer “genuine, accurate, correct and truthful representation of Canada’s nature, people and/or culture”.
The Signature Experiences Collection, part of Canada’s Federal Tourism Strategy, is aimed at international travellers with money to spend, specifically tourists from the CTC’s 11 key markets around the world (i.e. countries where it markets Canada) which includes India, Brazil, China and Australia. But the CTC hopes also that the program will encourage Canadian tourism operators to create more globally competitive and unique products.