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67 New “Signature Experiences” Revealed by the Canadian Tourism Commission

Festival International de Jazz de Montréal is one of the CTC's Signature Experiences (Jean-François Leblanc, PQ/CNW Group/Canadian Tourism Commission)

In July the Canadian Tourism Commission (CTC) launched its Signature Experiences Collection, highlighting 48 “authentic” and singular Canadian experiences, from cruising the Inside Passage in BC to seeing the northern lights by dogsled in the Northwest Territories.

This week the CTC announced 67 new tourism experiences in the collection, which include:

Among other criteria, Tourism operations included in the program must be “immersive, hands-on and unique” and offer “genuine, accurate, correct and truthful representation of Canada’s nature, people and/or culture”.

The Signature Experiences Collection, part of Canada’s Federal Tourism Strategy, is aimed at international travellers with money to spend, specifically tourists from the CTC’s 11 key markets around the world (i.e. countries where it markets Canada) which includes India, Brazil, China and Australia. But the CTC hopes also that the program will encourage Canadian tourism operators to create more globally competitive and unique products.

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