The stylish new 27 Boutique clothing store on 17th Avenue SW has already made a name for itself in the local fashion community. Owners Kelly Schneider and Candice Rhodes launched the open-concept unisex apparel store to showcase their favourite brands and styles. “We always wanted our own business—it just snowballed from there,” explains Rhodes.
Featuring indie, urban-bohemian clothing and accessories by brands like Gentlefawn, Dionne Dionne and Cinder & Sage, the store also carries labels that are exclusive to Calgary such as Collective Concepts and THML. Rhodes explains that the store’s selection is so diverse that it’s almost impossible to leave empty-handed. “Calgary is so saturated with clothing that is all the same. We just bought what we liked,” she says.
The boutique offers complementary shopping parties and personal styling services. For more information call 587-353-1127.
The official grand opening for 27 Boutique is September 27 from 5 pm to 8 pm. Stop by the shop for live music and complementary appetizers as well as special promotions and discounts. Follow the store on Twitter @27_Boutique for more information. - Sarah Sussman